Concept Cyclery was established in 2010 when the previous distributors of the Specialized brand realised that the product was so successful, they wanted to have their own showroom to showcase their offering. Thus, the concept store was developed and Melrose Arch was the first site for a full Specialized concept store in South Africa. Concept Cyclery was born and we are proud to be the oldest store and have the most history with the brand.
When the distribution was reassigned to Specialized Europe, the owners of Concept Cyclery decided to continue the momentum they had built with their showroom and expand their operations with another store in Cedar Square. Again, being first in line, Cedar Square was the first store to be developed with a more modern approach and it was lauded around the world for the new look.